China grapples with trademark infringement—of its own brands – Pigs to market

PEPPA PIG was the target of China’s online censors earlier this year when the pink porcine character for toddlers was co-opted by unruly Chinese teenagers as a subversive symbol. But the popular piglet is also the object of another sort of unwanted attention: the registration of trademarks related to the brand by foreign “squatters”, who hope to benefit as counterfeiter …

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