Can Wechat help with branding in China?

BNP Paribas Asset Management has followed several other foreign asset managers in launching a Wechat account in China, according to Janis You, Hong Kong-based Asia-Pacific head for brand and communications. You said that ESG is not a widely discussed topic in China compared to Hong Kong and Singapore. In fact, a recent survey by Brown Brothers Harriman found that 48% of …

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