How Alibaba, Tencent and JD build their brands

Concerned customers who purchase Australian beef on Chinese ecommerce platform JD.com can now access information about every step of the meat’s journey through the supply chain, stored on JD’s own blockchain, or digital ledger. The innovation is an example of novel ways China’s ecommerce retailers, once stereotyped as selling cheap and shoddy goods, are evolving to meet … https://on.ft.com/2ugV133

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