What Chinese Consumers Want Now

Growth in spending by Chinese born after 1990 is shaking up the world’s consumer, media and the advertising industries. I spoke about that trend in Shanghai yesterday with Tom Doctoroff, the former Asia CEO of J. Walter Thompson and author of the popular 2012 book, “What Chinese Consumers Want.” Doctoroff, who earlier published “Billions: Selling to the New Chinese Consumer,” … http://bit.ly/2MkdNyI

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