How To Win And Retain Loyal Customers In China

While reading a recent interview I was struck by a comment of a major luxury brand CMO, who claimed that “the Chinese consumer isn’t very loyal.” In my view, that is a misstatement or a misunderstanding of consumer behavior in China. To be fair, you need to read the remarks in context. Taken as a whole, the interview offers insight, particularly regarding influencer … http://bit.ly/2INjCqB

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