Double-clicking on the Chinese consumer

A rising post-90s generation is emerging as a strong engine of consumption, in one of four important new trends in the Chinese consumer landscape. If you’re looking for evidence that Chinese consumers are confident, look no further than the one-day online-sales phenomenon known as Singles Day, which falls every year on November 11. Singles Day has morphed from being a day … http://bit.ly/2DoqrMl

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