Why China’s ‘New Silk Road’ Is The Ultimate In Sophisticated Marketing Strategies

In March this year, representatives from 65 countries gathered in Beijing for a two day summit to showcase China’s $1 trillion One Belt, One Road (OBOR) trade and investment project. Dubbed “the new Silk Road,” OBOR aims to build a network of trade routes connecting Asia, Africa, the Middle East and Europe – a collective GDP of $2.1 trillion and 4.4 billion consumers. In the … http://bit.ly/2i5gExw

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