China’s ecommerce groups push into physical world with hybrid stores

Companies such as Alibaba are using bricks-and-mortar spaces to engage customers. China’s tech groups are redefining shopping with stores where you can buy, eat, pick up or take home delivery of, say, Alaskan crab — experimenting with retail in ways that blur the physical and virtual boundaries of shopping. Ecommerce companies and retailers across the globe are integrating … http://on.ft.com/2hEifdD

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