Struggle for foreign brands in China spreads to provinces

FTCR data show multinationals under pressure from local rivals in key urban markets. Multinationals are losing market share in China to domestic rivals as the quality and marketing of home-made goods become more sophisticated, according to our latest brand survey. This trend is particularly notable in third-tier cities. Multinationals face a greater challenge in these … http://s.nikkei.com/2hqaHvi

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