JD.com launches luxury site targeting China’s mid-tier cities

Ecommerce group seeks out consumers neglected by premium brands. JD.com, China’s biggest internet retailer by revenue, is launching a standalone luxury ecommerce platform to target buyers in the country’s smaller cities. China’s mid-tier cities, defined as those smaller than Beijing and Shanghai but still with populations in the millions, accounted for more than 80 per … http://on.ft.com/2hMpcch

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