Kweichow Moutai sold for RMB 1,299, supply shortage leading to Chinese Mid-Autumn Festive and National Day holiday

Kweichow Moutai, the best-known high-end Chinese liquor, has witnessed rising demand and a supply shortage in the weeks leading up to the Mid-Autumn Lantern Festival and the National Day holiday. A 500ml bottle of Moutai’s classic Feitian 53 percent liquor has been selling for as much as 1,299 yuan ($195) on, one of China’s leading online shopping platforms. …

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